Every company is and should be a technology company because every company should have defined systems and processes in how they operate. These systems should be approached scientifically in that they should be constantly hypothesized, tested, analyzed, and concluded with an affirmed or new stance for the business.
Unfortunately, sometimes we keep our story away from people who need it most. In our personal lives, it could be with our friendships, relationships, etc. In business, it could be with our employees or customers. Often, when history is hidden, it is bound to repeat itself. This is not to say that sharing your story could prevent the next World War, but information makes all the difference.
It is difficult to negate the power of communication, but we do tend to forget the weight of non-verbal communication. All too often, the focus is placed on what we say. However, with non-verbal communication, you are paying attention to the communicator’s body. Their eye contact, posture, and gestures are adding color to the story that you may be completely ignoring.
There are people in this world that need you and I, whether any of us realize it. No matter how useless or pointless you may feel at times, I never want you to forget that you are an answer to someone’s question. You and I cannot afford to crash because the people and systems that depend on us expect for us to be available when we say we will.
Consistency is less about your audience, and more about you. Learning to be committed to something is a life skill that will translate into your business, relationships, and family. Also, with the time that you devote to a task, you are constantly learning how to improve because you are doing it so often.